After being named as the most trusted online shopping brands in India, Amazon announced its plan to create its very own digital wallet in the country.
Amazon wants to build its own digital wallet to help its restrict access to customer data in the company’s ecosystem and monetize customer insights, the spokesperson of Amazon clarified.
In a statement released by the director of Amazon payment, Srinvas Rao, he said that the company will invest more on building the capabilities to attain their goal. He explained that developing a trusted, frictionless and ubiquitous payments ecosystem is seen to be critical for their customer-centric philosophy.
Initially, the e-commerce giant expressed its intention to land on online payments business as one of its domestic rivals in India had ventured in this sector already . Prior to this, Amazon purchased Emvantage last month. Emvantage is an online payment gateway in India.Similarly, the company’s digital wallet has been in operation in the United States since 2014, however, it was temporarily closed for six months due to some reasons.
In terms of online payments, the e-commerce company has been looking at multiple acquisitions and it has been tying to figure out what it needs to do, a person knowledgeable about the issue said.
According to an expert, around 15 percent of e-commerce shipments can result into returns as cash-on-delivery (COD) still covers most of the Indian e-tailing transactions in India. During the last quarter of 2015, the number of digital wallet transactions reached 153.11 million compared to the 65.96 million in 2014.
At the moment, Amazon India caters its customers through gift cards as prepaid instruments powered by the QwikCilver Solutions based in Bengalaru. Speculations said that the e-commerce may acquire the services of QwikCilver in developing its digital wallet system.
Meanwhile, in a survey conducted by TRA (Trust Research Advisory), Amazon was named as the most trusted online shopping brand in India. “When brands display creativity, they demonstrate an ‘intellectual’ ability to deal with the future better,” stated by TRA CEO N Chandraouli.
A representative from TRA told the press that Amazon has 36 percent trust pie out of the 2,500 respondents from 16 cities of India. Amazon is followed by Snapdeal and Flickart. Ebay, Shopclues, Naaptol and Myntra belonged to the top ten trusted e-shopping brands as well. Samsung mobiles was named as the most trusted brand in India.
Amazon’s recent business venture
In other news, Amazon is set to open its newest brick-and-mortar bookstore in San Diego confirmed by Amazon’s spokeswoman Sarah Gelman. The bookstore is already the second physical bookstore of Amazon in the region.
Aside from the bookstore, Amazon plans to open another pick-up location in Ohio. The site will be called Amazon @Akron and will be located at East Exchange Street. Aside from the general public, Amazon@Akron targets the students from Univeristy of Akron.
Amazon’s recent rating and figures
Amazon traded lower in the session earlier at $5754.14, 0.41 percent drop. The stock opened at $581.07 with a session high of $581.40 and a session low of $571.06. Currently, the e0commerce juggernaut has a market capitalization of $269.7 billion and a price earnings ratio of 463.77.
The company has a consensus average rating of Buy from from forty-one stock analysts and a consensus price objective of $720.45. It has a 52-week high of $696.44 and a 52-week low of $365.65. Amazon has a 200-day moving average price of $584.70 and a 50-day moving average of $553.40.
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